How do you help clients maximize space in their trade show booth while giving their attendees a hands on experience with their product? Enter the Aptio Automation Experience…
Siemens Healthcare wanted to make a memorable splash at the AACC tradeshow in Los Angeles to accompany the launch of their next generation laboratory automation platform, Aptio™ Automation. Working closely with the Siemens Healthcare internal product marketing team, RTP designed and programmed the Aptio™ Automation Interactive Tour to play on 40" touchscreens alongside a working Aptio Automation track right in the middle of the Siemens Healthcare trade show booth.
The Aptio Automation Interactive Tour allows attendees at the Siemens booth to select a lab configuration from a small specialty lab to a large university research lab. The user can then zoom into any portion of the lab's pre- and post-analytic capabilities, including bulk loading modules and automatic refrigerated storage. They can also see product specifications, details and demonstration videos showing connectivity to Siemens' portfolio of automation-ready analyzers.
View Aptio™ Touchscreen Screenshots
View "real time" applicartion video