As an interactive agency we worked with the client to craft a design that worked within their "Greater Powers" marketing theme. They supplied unedited product AVI video content, and a content outline. We supplied the overall design, script writing, copy editing and programming. The interactive program was and still is a huge hit, and was also localized for use in Europe and Asia.
The Story Behind the Story
The “Greater Powers” theme utilized “corporate acrobats” in the Cirque de Soleil style. Using supplied still imagery from the client the RTP team animated the players and the message into a fully interactive web and CD-ROM program. Each of the Greater Powers was exemplified by a different acrobat or acrobat duo, each used as a metaphor for the greater flexibility, productivity, strength, coordination and confidence users can expect with Siemens NX6 engineering software.
“Adding motion to invigorate customer interest is always a challenge. We work very hard and hopefully succeed at presenting our client’s key messages to prospects in way that is both memorable and compelling. We also do this by creating a marketing tool that looks as good and works as well as the software products our clients want to bring to the marketplace.” Jeff Flynn, RTP
NX6 Rich Media Interactive Campaign-English