Velocity Series-PLM for the mid-market

Siemens PLM Software Velocity Series Interactive Product Demo

The Story Behind the Story

The UGS Velocity Series:
The client used one word in our initial meeting to communicate what he wanted in this new rich media presentation, SPEED. Speed in software deployment with a simple installation process. Speed in adaptation of the software because it is easy to use. Speed to market for new products so customers can get their products to market before the competition.

We got it. You want SPEED!

The opening intro video was all about SPEED. Speeding trains, cars, rockets, jets, boats and motorcycles all made their way (very quickly by the way) on to the stage and then off again (even more quickly). Velocity was speed personified. We even wrote the music and produced it too, exclusively for this presentation.

The opening video was also going to be used to introduce the keynote speaker at the company’s annual sales and software launch meetings in Las Vegas. The Keynote speaker was Chuck Yeager, the first man to break the sound barrier.
How cool is that!

SIEMENS PLM Software-The Velocity Series:
The big news for this iteration was that SIEMENS, the German multinational corporation had purchased UGS and the engineering software it had developed over the past ten years.

This project was the latest in a series of full scale, interactive product demonstration programs for Solid Edge and The Velocity Series, an engineering software suite for the SMB market. This version repurposed some elements from the original Velocity program as well as the new SIEMENS Answers campaign.

A major effort was underway to rebrand everything produced for marketing to the existing SIEMENS brand elements and also the global ‘Answers’ campaign. We took that very seriously and got final approvals from SIEMENS for all of our efforts.

The central theme was still the same. “How do I deliver more innovations to market faster with scarce resources?” “How do I design faster than my competition with my current design team?” “How do I manage my engineering data and process efficiently with my limited IT resources?” “How do I validate my designs faster with my current engineers?” All the “Answers” pointed to the power, efficiency and value of The Velocity Series engineering tools.

Velocity Rich Media Interactive Demonstration