View "The Right Turn" Ad
PerkinElmer designs, manufactures and maintains high performance seals for the aerospace and other industries. Most print ads for this industry look similar and contain repetitive messaging. PerkinElmer wanted to break through this clutter in a clever way. This ad campaign nimbly differentiated PerkinElmer from its competitors by presenting PerkinElmer as the "right" choice. The use of the PerkinElmer logo graphic supports the message.