View the Solid Edge Dare to Compare Video
"How do we engage prospects to make a decision to test drive our software?" That was the challenge before us when we began working on the Solid Edge Test Drive tutorials project.
The client came to us with a Razor Scooter (you know those little aluminum scooters that every kid in your neighborhood zooms past your house on) and said he had permission from Razor to use the scooter data set for the project. That was the open door we all needed to tell the Solid Edge story and give our prospects a fun yet powerful "hands-on" marketing driven tutorial experience.
Working closely with client side engineers and the live data set RTP created a beautifully crafted software overlay that allowed the user to work directly with a 30-day trial version of Solid Edge. The users worked in real time with the Razor Scooter data set making actual engineering decisions using the Solid Edge software. The overlay program allowed the user to view then collapse the explicit steps in the tutorial pane, view a Camtasia video of the entire process when and if they wanted to, and in the end accomplish the four step tutorial.
Dare To Compare was a bold campaign. It successfully engaged a prospect user by challenging them to accomplish a real world task, guiding them through it with a step by step tutorial while at the same time making the point that Solid Edge was powerful and easy to use.
In this video we introduce the Razor Scooter with a montage of stunt riders doing their thing at a skate board park. Don't try this at home.
Solid Edge Dare to Compare Video
The Rest of the Story- This video was part of a much larger project
After working with the client for several years on high level rich media product marketing tools for their mid-market CAD tool Solid Edge the decision was made to create a hands on test drive tutorial.
Our challenge was to create the tutorial in such a way that the user would be able to install a 30-day trial version of the Solid Edge CAD software and have the tutorial “overlay” the application. The tutorial would include a four-step lesson plan, a live data set to work with, video clips of the software in action, and some cool sidebar elements to make the user experience fun as well as profitable.
The challenge was met at every level with this example of a hands-on experience that engaged the user and answered all the questions they may have had about the power and usability of Solid Edge 3D Modeling and Engineering software.
View Test Drive Screenshots